ZEE Entertainment acquires US patent for a new digital technology

The platform will offer immersive content, satisfying all five senses

The entertainment arm of the Subhash-Chandra-led Essel Group has secured a US patent for a digital technology that offers immersive content, capable of satisfying all five senses. On Monday, Zee Entertainment Enterprises (ZEEL) said the new platform was developed at its media lab at Silicon Valley, in the US, for two-and-a-half years before securing a patent last week. It did not specify the investment that went into creating the technology, adding that commercial roll-out would take a year and would be aimed at evolved digital markets in the west.

What is important to note is that ZEEL is the first Indian