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Media and entertainment network Zee Entertainment Enterprises Limited (ZEEL) plans to ramp up presence in the over-the-top (OTT) service in global arena in FY20. Present in multiple countries (except the USA), the platform had a soft launch back in October 2018, opening the platform to global audiences. The initial focus for the company is to strengthen the presence of ZEE5 in Pakistan and Bangladesh, before taking it to other markets.
Launched in February 2018, ZEE5 had 56.3 million monthly active users, according to Zee’s quarterly update, with an average watch time of 31 minutes a day. Zee hopes to generate
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