The MD and CEO of Zee Entertainment Enterprises Limited (ZEEL), Punit Goenka has been elected as the new chairman of Broadcast Audience Research Council of India (BARC).
Goenka was elected by the board at its meeting held on Tuesday. He will be taking over from Nakul Chopra, a senior advisor at Publicis.
Goenka was the founder Chairman of BARC India and played an instrumental role in setting up of the TV Viewership measurement company.
He called it an "honour and a privilege" to be re-elected as BARC India Chairman.
"The company has grown and evolved over the years under the