Zee Telefilms plans to ride piggyback on the online lottery launched today. The company has launched a slew of programmes woven around the lottery show timings. It hopes to garner high viewership out of the live telecast of the lottery draws and use this to lure viewers back to its channel. As online lottery takes off it is understood, Zee will air up to 16 draws a week.
As per the latest TAM (Television Audience Measurement) data for February 10-16, 2002, Zee
