ZEE Ltd reveals new channel bouquets in keeping with TRAI tariff order

As the deadline for implementing TRAI's new tariff order approaches, the entertainment network has revealed plans to launch multiple channel bouquets as required by the regulation

Zee Entertainment Enterprises Limited (ZEEL), is planning to launch multiple channel bouquets in different languages across India. All Zee channels will be available on a-la-carte basis, as required by the regulations set by the Telecom Regulatory Authority of India (TRAI). Consumers will also have the option to choose from specifically created bouquets for Hindi speaking markets (HSM) and different regional language markets (Marathi, Bangla, Odia, Bhojpuri, Tamil, Telugu, Kannada & Malayalam).

In March this year, the body had passed a regulation that mandated all broadcasters to declare the maximum retail price of its channels and distribution platforms were asked to