 "Zee Media")
Zee Media, which runs 14 national and regional news channels in 10 languages, has pulled out of the Broadcast Audience Research Council of India (BARC), sources told Business Standard on Friday.
The company, a part of the Essel group, sent a letter to the TV viewership measurement company on Friday evening informing the decision to exit the service subscription. According to sources, this means that the Zee news channels will not be part of the BARC viewership coverage.
A mail sent to Zee Media elicited no response until publishing.
In March, New Delhi Television (NDTV), which runs Hindi and English
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