To make Zee Telefilms a global broadcasting network, its chairman Subhash Chandra will launch channels in various languages across the globe. |
Chandra's Zee Telefilms is all set to launch a Russian entertainment channel in Russia and a local language news channel in Indonesia. This is the first attempt by an Indian broadcaster to launch entertainment channels in an international market in the local language. |
Indian news channels like Star News, Aaj Tak and NDTV have launched international versions in markets like West Asia and Europe. NDTV recently entered into a joint venture with Astro Networks to launch news channels in Indonesia and it is also expected to launch news channels in Malaysia. |
"India does not have a global broadcasting venture. It is time we started to think global in the entertainment business, too. Zee as a broadcaster will be offering content to an international audience. We will be launching more international channels," Chandra said today. |
Two years ago, Chandra had announced Zee Telefilms was taking steps to become a global network, broadcasting across continents and in different languages. |
"Since then, we have been taking gradual steps in this direction. We have launched a news channel in English from Dubai aimed at the Commonwealth nations," he said. |