 "Punit Goenka, MD & CEO, Zee Entertainment Enterprises. Photo: Suryakant Niwate")
Zee Entertainment Enterprises Limited (ZEE) is expanding the ‘&’ brand for its entertainment channels with the launch of &Prive, a premium high-definition (HD) only English movie channel. The new channel will compete with Sony Pictures Network India’s (SPN’s) Sony Le Plex and Star India Star Movies Select.
A comparatively late entrant into the premium English movie channel genre, the Punit Goenka-led network feels that the time for an entry was just right since the first channel in the space was introduced two years back, and this gave them enough time to observe and research.
Star India launched Star Movies Select
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