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Zee Set-Top Boxes For Rs 50 A Month

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Our Corporate Bureau BUSINESS STANDARD

Siti Cable announces schemes with refundable security deposits

A number of pricing schemes being introduced can mean the cost of owning a set-top box will work out to be around Rs 50 per month, and not Rs 150-200 as is being projected.

The Zee Telefilms-owned multi-system operator Siti Cable today announced a scheme under which consumers can obtain a digital set-top box by paying a fully-refundable security of Rs 3,990 and a rent of Re 1 per day.

As fixed deposits with public sector banks carry an interest rate of 6 per cent, the opportunity cost of the security works out to Rs 239.4 per annum, or Rs 20 per month. With a daily rental of Re 1, the monthly cost of ownership thus works out to Rs 50-51.

 

Another Siti Cable scheme will allow consumers to get set-top boxes on the payment of a refundable deposit of Rs 2,990 and a daily rental of Rs 1.50. Under this scheme, the cost of ownership of the set-top box works out to Rs 59.95-61.45.

Consumers can also avail of a waiver of six months

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First Published: May 27 2003 | 12:00 AM IST

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