Zee to launch global news channel

Zee Television is planning to launch a global English news channel by the end of this year.

"The channel, which will be beamed from India, will have content in line with that of international news channels like CNN and BCC, and would target a wider audience rather than the Indian diaspora,"

Subhash Chandra, chairman of Zee Telefilms, said at the FICCI-Frames meet today.

"This is Zee's attempt to look outside the country to garner more eyeballs and carve a niche for the company in the global entertainment industry," Chandra added.

Zee is likely to have equity partnership with two global players for the new channel, he said, but declined to name them or the amount to be invested saying that a proper announcement would be made at a later stage.