Zee Telefilms is planning to outsource production work for some of its programmes to an independent production house.
Some inhouse programmes that have been given to an outside production house, Cutting Edge Pictures, are Zee-N-You, Aap Jo Bole Haan to Haan Aap Jo Bole Na to Na, and some of the in-house promos.
Asked whether the outsourcing was a prelude to shutting down or scaling down in-house production, Partha Pratim Sinha, director, marketing & PR, said,
