Paytm's stocks and mutual fund investment platform Paytm Money has launched a feature which allows users to apply for initial public offerings (IPOs) before the actual IPO opening in the markets.
Zomato is the first IPO on Paytm Money launched with this feature, and thousands of applicants on the platform have already placed their orders over the last two days, the company said.
Paytm Money is the first digital broker in India to offer this functionality, and expects this to significantly increase the participation of retail users in IPOs via its platform.
Varun Sridhar, CEO of Paytm Money said, “Interest in IPOs has