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Zomato is serving its pricey IPO at the time of a cold tech war in India

The final shape of the country's emerging digital economy is still unclear, writes Andy Mukherjee.

zomato, zomato delivery partners
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Zomato’s pricey offering has arrived hot, beating other Indian unicorns. (File photo)

Andy Mukherjee | Bloomberg Opinion Zomato is serving a hot IPO.
India’s current rate of spawning unicorns, or startups with at least a billion dollars in valuation, is almost three per month. But all that action is in private markets; practically nothing of the digital economy trades publicly. Which explains the nervous excitement over this week’s initial public offering by one of the country’s two dominant online food-delivery services. 

As China cracks down on data-heavy businesses from finance to ride-hailing, Zomato Ltd., backed by Jack Ma’s Ant Group Co., is beefing up its IPO in the Indian market to Rs 93.75 billion ($1.3 billion) because of high demand.

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