Zomato pulls down 'offensive, sexist' ads after outcry on Facebook, Twitter

Ad plays with the short forms of misogynistic Hindi expletives MC-BC, translating it to 'mac n' cheese' and 'butter chicken'

Online restaurant discovery and food ordering platform Zomato is withdrawing its latest outdoor advertising campaign after stirring up a storm on social networks Facebook and Twitter for being offensive and sexist.

The advertisement plays with the short forms of misogynistic Hindi expletives MC-BC, translating it to “mac n’ cheese” and “butter chicken”. Ever since the campaign went live earlier this week, the company has been drawing flak as people didn’t seem to find the puns humorous.

The billboard in question has been rolled out as part of a larger campaign that is executed by Madison and Outdoor Advertising Professionals (OAP).