Zomato's new pilot on inter-city food delivery is not an easy nut to crack

Last week, Zomato said it is foraying into the same model, piloting food delivery with 'Intercity Legends'

It took almost 20 days for Samiran Sengupta, co-founder of JustMyRoots, to convince the owners of the famed Lucknow-based Tunday Kababi to join his platform that specialises in intercity food delivery.  

“When we first approached them, they said they were not interested in joining an online platform,” Sengupta recalls. “They said their band and the trust in it had been built over generations, and that it would take all of one day to ruin it. We told them we’d deliver their food to any of their friends or family and they can then corroborate if its quality and taste was