Zomato to shut down pilot grocery delivery service on Sept 17

Cites gaps in order fulfilment and the traction 15-minute grocery delivery has been getting in the recent past

Zomato has decided to shut down its grocery delivery service, which it began in July this year, due to gaps in order fulfilment and the traction 15-minute grocery delivery has been getting in the recent past, it told grocery store partners in an email on Saturday.

"We have decided to shut down our grocery pilot and as of now, we have no plans to run any other form of grocery delivery on our platform. Grofers has found a high-quality product market fit in 10-minute grocery and we believe our investment in the company will generate better outcomes for our shareholders