The best way to describe my initial impression of employee wellness company Zoojoo.be – named for the Tamil term “jujube,” or “it’s easy” – is Star Wars wrapped in a rainbow. While liberal use of colour is not uncommon on start-up websites, this one combines so many primary colours that it’s hard not to think of Superman – until you see the Stormtrooper helmets and lightsabers all over the place. Co-founder and CEO Avinash Saurabh is quick to tell me that he thought Rogue One had too many graphics that took away from the storyline.
“It is a time of great