The March 24 evening saw 197 million Indians tune into their television sets to listen to the Prime Minister’s address when he announced a 21-day lockdown in the country to check the spread of the COVID-19 pandemic.
The event was telecast by 201 channels, the biggest ever news event in the country, the latest BARC-Nielsen report showed.
Prime Minister Narendra Modi’s address had more unique viewers than the Indian Premier League (IPL) final, which was watched by 133 million. It also surpassed the PM’s March 19 address when he proposed a janata curfew (83 million viewership).
The lockdown announcement was almost