2022 in review: How Brand Deepika became India's global face of luxury

From LV and Cartier to Cannes, the actor has had a sizeable brand presence this year

The streets of fashion capital Paris have a familiar face staring out of billboards this year: Deepika Padukone. A Louis Vuitton Dauphine slung over her shoulder, she looks the world in the eye. Turn to Los Angeles, and there she’s again, in her bronze-and-white look. Head over to Japan, and it’s her you see.

She might have done just one movie this year (Gehraiyaan) – and that too was released on an OTT platform (Amazon Prime Video) – but Padukone has been 2022’s biggest celebrity brand from India to have made a mark in the global luxury market.

Barely a