82% youth don't want to buy brands endorsed by drug-tainted celebs: Survey

The survey was done to comprehend sentiment over drug abuse by celebrities and if viewers would buy such brands

With the Bollywood industry coming under the scanner amid mounting allegations of drug abuse during the investigation into Sushant Singh Rajput's death, a recent study revealed that viewers considered drug abuse as a big negative for the celebrities' image and brand endorsements. 

The Indian Institute of Human Brands (IIHB) conducted a telephonic survey over September 12-13 to understand the sentiment of youth between the ages of 18-30 (251 male and 236 female). The survey was regarding drug abuse by Indian celebrities and asked the respondents if they would buy products endorsed by celebrities found guilty.

The IIHB survey comes