After Cyrus Mistry death, auto dealers to run 'Buckle Up India' campaign

FADA represents over 15,000 automobile dealers having 26,500 dealerships across India

Auto dealers across the country will soon run a “Buckle Up India” campaign, with either a Bollywood personality or a senior politician onboard. This is being done to encourage customers to buckle up (seat belts) before starting their cars and wear their helmets before riding their two-wheelers.

For four-wheelers, the focus of the campaign would be to motivate passengers to wear seat belts on the front and the rear seats, Sai Giridhar, secretary, Federation of Automobile Dealers Associations (FADA), told Business Standard.

“After the unfortunate accident of Cyrus Mistry, we have seen that if you are not wearing the seat belt on