Alcohol sales in India rose to a four-year high in 2022, says report

The rise was the sharpest in premium products with their portfolio now accounting for a fifth of all the whisky sold in India

The sale of alcohol touched a four-year high in 2022 rising 12 per cent to 388 million cases as compared to 2021, a report in the Economic Times (ET) said. The demand in all major segments like rum, gin, vodka, whisky and brandy increased. 

"In India, there has never been an issue from a demand point of view but it has suffered in the past due to either supply issues, change in taxation or route-to-market models. In 2022, we did not see any major supply side disruptions which helped sales momentum," Vinod Giri, president, of the Confederation of Indian Alcoholic Beverage