Almost 80% Indians want their travel to benefit communities: Survey

Travellers willing to discover rural areas and pay a premium for sustainable tourism, says research on Asia-Pacific respondents

At least 79 per cent Indians want their travel to benefit local communities and 69 per cent are willing to pay a premium for sustainable tourism, said a survey tracking how the pandemic has changed practices.

The survey, commissioned by Airbnb and carried out by think tank Economist Impact, had more than 4,500 people respondents across nine countries in the Asia-Pacific region including India.

“Following the pandemic, travellers are thinking more about the implications of their travel choices and decisions”, said Pratima Singh, Senior Manager for Policy and Insights at Economist Impact. “As demonstrated by our survey findings, we’re seeing