Ahead of Valentine's Day this Sunday, the usual discount spree has been complemented this year with a buying trend and rating 'love index' of cities from Amazon, the e-commerce major.
Amazon India on Thursday issued a list of the most romantic cities, based on sales of books, movies, music albums and other products in the romance category on its portal in the past year.
The National Capital Region topped the list across categories, followed by Bengaluru and Mumbai. Kolkata is in seventh place. Others in the top 10 were Hyderabad, Chennai, Pune, Ahmedabad, Jaipur and Nagpur.
In watches and jewellery, two most-sought gift products, Bengaluru has beaten all other cities. If buying movies and music albums are the yardstick, Mumbai has the title. In purchases of romantic novels, Delhi is on top.
"Last year, we saw the beauty, jewellery, health and personal care, books, grocery and gourmet categories emerge the most sought items during Valentine's Day,'' said Samir Kumar, director category management, Amazon India. While demand continues in these categories, some new trends emerged this year. There is an uptake for romantic music & movie titles, special Valentine's Day Amazon.in gift vards, chocolates and luxury beauty products."
In Delhi, Chetan Bhagat's Half Girlfriend was the top selling romantic novel. Consumers in Kolkata and Goa bought the most copies of the movie The Theory of Everything.
Snapdeal is offering reward points on purchases now that can be redeemed on Valentine's Day. Customers have to shop on its mobile application to earn the highest value promo codes, the amount of which can vary between Rs 50 and 200.
India's largest fashion portal, Myntra, is offering 35 per cent discount on 180,000 styles. Mobile payment platform FreeCharge has started a five-day shopping festival, 'FreeCharge Go Shopping Fest'. The company said this would see the best of online merchants across fashion, travel and food & beverage categories offering attractive deals.
"We have already crossed a milestone of half a million users within weeks of customer launch. Through this initiative, we intend to provide customers with more use cases and compelling reasons to shop," said Govind Rajan, chief operating officer.
MUSH FACTOR
10 most romantic cities from Amazon India
1 Delhi & region
2 Bengaluru
3 Mumbai
4 Hyderabad
5 Chennai
6 Pune
7 Kolkata
8 Ahmedabad
9 Jaipur
10 Nagpur
