Cashbacks and discounts: Amazon's Great Indian Sale to kick off from May 11

E-commerce giant has partnered with Citibank to offer 10% cashback on website ; 15% on app

Amazon India is taking yet another swing at de-throning rival Flipkart from its top position in India's e-commerce market with its four-day-long 'Great Indian Sale', which will kick off next week on May 11.

The US online retailer lost out to Flipkart by a sizeable margin in the Diwali sale last October, and continues to lag behind its local rival by around 25 per cent in terms of gross merchandise value (GMV).

Amazon says that the sale will offer consumers great deals on popular brands, fast deliveries and easy returns on the 100 million odd products on sale in India.