In August 2019, a prominent manufacturer of infant milk substitute came under the scanner for sponsoring a study of growth patterns in premature babies in five hospitals across India. A month later, the research study has found by Indian Council of Medical Research to violate Infant Milk Substitutes, Feeding Bottles, and Infant Foods (Regulation of Production, Supply and Distribution) Act (also known as IMS Act), 1992. This is one of the several cases that watchdog Breastfeeding Promotion Network of India BPNI has recently taken up. Set up in 1991, BPNI has been focused on enhancing breastfeeding rates in India by