Anti-ageing market: How the fad to defy age is assuming drastic proportions

The anti-ageing market's arsenal includes devices that claim to smoothen wrinkles and tighten the skin

Some time ago, the news of American actor-singer Mandy Moore buying an anti-wrinkle pillow rekindled the coversation about ageing. Barely 32, the actor of the popular show, This Is Us, was seen carrying an “age-defy pillow” that supposedly “fights wrinkles while you sleep”. 

After vitamin-infused day-and-night creams to products infused with everything — from donkey milk and snail slime to animal placenta — the skincare market now seems replete with satin-finish special pillows that can cost up to Rs 30,000 a piece online. The anti-ageing market’s arsenal also includes devices that claim to smoothen wrinkles and tighten the skin.

Surf