The Apollo project gave us the astonishing spectacle of a blue marble rising over the sterile surface of the moon. Of course, the moon was already known to be uninhabitable. But being shown something in high-resolution colour photography makes a stronger impression than being told it by the experts. Our planet appeared in the photos as a small, vulnerable object amid surroundings utterly inimical to life. They showed, in a way that no scientific report could, the importance of keeping the Earth habitable, boosting the environmental movement.
But the moon landings affected many people in precisely the opposite