The first global summit organised by the Indian Institute of Management (IIM)- Raipur registered presentation of about 140 cases from across the world, successfully synergising real corporate life and academic studies.
Technical sessions on various aspects of management were conducted in this two-day summit that concluded on Saturday. Various cases - like green supply chain initiatives for brand building, the case of Tata Motors, channels of aligning supply chain of sweet corn processor for growth, Kingfisher airlines- flying the bad times: a human resource perspective, flipkart-myntra merger: a visionary deal or a 'winner's curse'? and several other cases were discussed in these technical sessions.
The guest speaker of the event, Mithileshwar Jha, professor, IIM Bangalore, focused on how students should be encouraged to move into experiential learning exposed to the total market. Nagendra Chowdary, VP and head academics, TCLL opined that the cases discussed in the summit should be made available on the internet and he would take the steps for its facilitation. "Indian cases needs to be promoted at the global level and this summit is an endeavor towards the same cause", was the concluding remark by S K Mitra, professor from IIM Raipur. The IIM Raipur spokesperson said the summit was also an opportunity to know about the contemporary practices in management case writing and case handling in the class. Some issues regarding the case based teaching method were discussed in the summit.
One of the most important latest trends discussed was that nowadays cases need to be short, crisp and catchy. The case should be written with the clarity of the audiences was the next valuable point of discussion.
