 "television, ads, advertisement, viewerships, viewers, TRP, barc, shows, entertainment")
Amid a controversy surrounding its viewership data for TV news channels, the Broadcast Audience Research Council (BARC) has decided to suspend its weekly ratings of TV news channels for a period of three months.
In an announcement, BARC said that it would continue to review and augment the current standards of measuring and reporting of data. "Will continue to release weekly audience estimates for genre of news by state and language", it added.
Reacting to the suspension, the News Broadcasters Assosiation (NBA) welcomed the decision as a step in the right direction.
BARC should use these twelve weeks to completely
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