BCCI signs up Saudi Tourism as IPL sponsor; replaces Unacademy

Sponsorship estimated at Rs 60 crore per season; Saudi Tourism may extend partnership to other BCCI tournaments

The Board of Control for Cricket in India (BCCI) has roped in Saudi Tourism Authority, it said on Tuesday, as an official partner or sponsor of the Indian Premier League (IPL). Saudi Tourism will replace edtech company Unacademy, which last year had indicated that it would not associate with the IPL as a sponsor this year.

The BCCI said on Tuesday that Saudi Tourism was the second Saudi entity to sponsor the IPL after Saudi Aramco was onboarded recently as the sponsor of the Orange Cap and Purple Cap, which are given to the leading batsman and wicketkeeper at the