How about a country having a national font? If countries have national anthems, dishes, animals, birds and even dances, why not a national font? India's top typographers at Rediffusion Design Studios and its sister agency - Everest, led by Virendra Tivrekar, have been working hard for the past six months to create a font that would be intrinsically and eternally Indian.
The font, BHARAT, was launched in Mumbai over the Independence Day weekend by Mahindra Group chairman, Anand Mahindra, in the presence of Dr Sandeep Goyal, MD, Rediffusion, and Kalyani Srivastava, its joint president.
Until now, only
The font, BHARAT, was launched in Mumbai over the Independence Day weekend by Mahindra Group chairman, Anand Mahindra, in the presence of Dr Sandeep Goyal, MD, Rediffusion, and Kalyani Srivastava, its joint president.
Until now, only