Auto Expo 2023: Big electric two-wheeler makers don't plug into motor show

Not charged up: Cite high cost of participation, slacking media focus, and low customer interest as reasons to stay away

Even as India overtakes Japan in automotive sales in 2022, moving to third place for the first time, oddly enough the country’s biggest motor show is going to see some big hitters give it a clear miss.

Some prominent automotive brands have cited high event costs, negligible returns on investment, poor event management, and unfavourable location as reasons for their reluctance to participate. Major pure-play electric two-wheelers, too, are riding past this year’s edition of the Auto Expo.

Ola Electric, Okinawa Scooters, Hero Electric, and Ather Energy are not charged up enough to sign up, alluding to the high cost