#BoycottMillennials to #SayItLikeNirmalaTai: FM Sitharaman inspires memes

The age of millennials offers little room for political missteps. Aspirations for a better lifestyle and prized possessions like cars still run high, despite the ongoing slump

Who: Union Finance Minister Nirmala Sitharaman is not the likeliest of candidates to inspire meme-makers. Yet this week, her stern, matter-of-fact diagnosis of the current state of the Indian economy did not cut any ice with social media users as they joked it away. Sitharaman said that many factors were responsible for the slowdown in the Indian automobile industry — the worst in over two decades — including “the mindsets of millennials, who now prefer to have Ola and Uber rather than committing to buy an automobile”.

Where: As soon as Sitharaman spoke about millennials, she began to trend on Twitter