Brand Aamir struggles amid Laal Singh Chaddha's tepid box office collection

Bollywood lead losing Midas touch, even as overseas markets shore up Laal Singh Chaddha's collections to nearly Rs 130 cr

For a bankable hero who once regularly delivered massive openings at the box office, Aamir Khan is conspicuously missing from the glare of publicity these days. Unlike his peers such as Akshay Kumar, who is visible in every other celebrity-led endorsement on television, Khan remains selective with his choices. More so now after his big-ticket film Laal Singh Chaddha tanked at the box office, especially within India.

Total gross collections of Laal Singh Chaddha in one month are nearing the Rs 130-crore mark, trade analysts said, led in part by the film’s performance in overseas markets. In these territories, the