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India’s annual campaign at the Cannes International Festival of Creativity (Cannes Lions) will begin on Monday. It will be the first edition when the advertising event will take place for five days, as opposed to nearly eight days earlier.
While Indian agencies will be looking to put up a strong show after a haul of 40 Lions (trophies) last year, the spotlight will be on the Pandey and Akali brothers.
Piyush and Prasoon Pandey will be conferred a lifetime achievement award, called the Lion of St Mark, on the last day of the festival.
The celebrated admen are the first
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