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BS Best B-School Awards: Solving real business problems key to success

The top award went to a project on supply chain optimisation by Amrutha Bhamidimukkula, a final-year student at Vinod Gupta School of Management,IIT, Kharagpur, for Domino's Pizza

B-School Awards,digital advertising campaigns,Indian Institute of Technology ,IIT,Kharagpur,Domino’s Pizza,Jubilant FoodWorks ,Domino’s Pizza,XLRI,ICICI Bank,Rediff.com,
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Left to right: Ambi Parameswaran, founder, Brand-Building.com; Ajit Balakrishnan, founder & CEO, Rediff.com (jury chairman); Dhaval Patel, K J Somaiya Institute of Management Studies and Research, Mumbai (2nd runner-up). Photo: Kamlesh Pednekar

BS Reporter Mumbai
Projects that helped bring about supply chain optimisation for a fast food chain, devised a psychometric tool for selection of sales officers and developed a tool for optimising the performance of digital advertising campaigns emerged winners at the Business Standard Best B-School Project Award 2017.

The top award went to a project on supply chain optimisation by Amrutha Bhamidimukkula, a final-year student at Vinod Gupta School of Management, Indian Institute of Technology (IIT), Kharagpur, for Domino’s Pizza. Bhamidimukkula worked on the project for Jubilant FoodWorks where she helped reduce the frequency of orders from the outlets to the Domino’s supply

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