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BS READS: Baba in jail, business gone for a toss - the curious case of Ram Rahim

Revenues of his movie business have dropped to zero, while his FMCG business, which was touted as a rival to Patanjali, is on the brink of extinction

Gurmeet Ram Rahim
Premium

The Dera Sacha Sauda has lost its divine messenger (he is called messenger of god or MSG); and with that the cult’s myriad businesses have gone into free fall. Illustrations: Ajay Mohanty

Sai Manish New Delhi
Till August 2017, when Dera Sacha Sauda chief Guru Ram Rahim was a free man, he was everything to the world but chairman of a sprawling business empire. A spiritual guru with millions of followers. Social reformer vowing to change the world in 134 ways. Actor, producer, stuntman, editor, director and music composer. Motorcycle connoisseur. Miracle maker. Redeemer of his followers’ sins. Ruler of a sprawling 700-acre kingdom in Haryana’s Sirsa where his word was the rule of law. A vote magnet for every political party he would choose to turn his benevolence on.

Then on August 25, 2017, Ram

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