Celebrity brand value: Kohli tops list for 3rd time, Akshay grabs 2nd spot

Kohli outshines all with 40% jump in brand value, holds the top spot and earns 50% more than Kumar at No 2: Duff & Phelps

Virat Kohli is the shiniest star on the celebrity list as he holds on to the top rank, third year in a row, in the latest brand valuation study by Duff & Phelps. Released on Wednesday, the report shows that Kohli has increased his brand value by 40 per cent to $237.5 million in 2019 and cracked a huge lead with his closest rival, Akshay Kumar. The latter has climbed a rung up the ladder to second spot, displacing Deepika Padukone,
 
Barring this, the top five list remains largely unchanged. In a year when couple endorsers have been popular,