Chocolate taking major piece of flavoured milk pie

Between September 2017 and August 2018, close to 15% of all flavoured milk launches in India were in the chocolate category

Are Indians becoming obsessed with chocolate drinks? If one had to go by the number of new launches, chocolate is extending its lead over other flavours — at least in dairy market.

According to data sourced from Mintel GNPD, a global firm tracking product launches in the consumer goods sector, chocolate is the most-attractive flavour when it comes to launches in the dairy space in India in the recent times. Between September 2017 and August 2018, close to 15 per cent of all flavoured milk launches in India were in the chocolate category. Its share is almost 50 per cent higher