Complaints against ads up 14%, highest came from 'education' domain: Report

Among the total 3,340 complaints processed, about 55 per cent of the objectionable ads were spotted in the digital domain, while 39 per cent were in the print domain: ASCI

Complaints against advertisers rose 14 per cent in the first six months of 2022-23 compared to the same period in 2021-22, a new report showed on Wednesday. Among the total 3,340 complaints processed, about 55 per cent of the objectionable ads were spotted in the digital domain, while 39 per cent were in the print domain. Five per cent of these were found on television (TV).

The half-yearly complaints report released by the Advertising Standards Council of India (ASCI) further showed that 2,764 complaints were filed in 2021-22. ASCI works towards self-regulation in advertising.

Out of all the violative digital