Consumer researchers are looking at megatrends to predict consumption

Megatrend is long-term shift in behaviour or attitude with global impact across multiple industries

Consumer researchers across the world are looking at megatrends to predict consumption behaviour. A megatrend is a long-term shift in behaviour or attitude with global impact across multiple industries. Euromonitor International’s report, Megatrend analysis: Putting the consumer at the heart of business identifies eight big megatrends through 2030

I. Middle-Class Retreat 

Middle classes are booming in Asia, but struggling in developed markets. This has led to the rise of discounters in grocery retailing. Consumers celebrate how little something costs, rather than how much

II. Experience More

Increased emphasis on experiences over possessions, retailers and restaurateurs are creating more intimate experiences with consumers