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Consumption of news online is steadily growing, reveals IRS data

In comparison, Hindi and regional dailies have fallen in terms of their average issue readership

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BS Reporter Mumbai
Consumption of news online is steadily growing, data from the latest round of the Indian Readership Survey (IRS) released on Wednesday shows. This data is for the second quarter (Q2) of calendar year 2019, covering 336,000 households. The study has been conducted by the Media Research Users Council (MRUC).

The survey shows that online consumption of news in the last one month of Q2 grew 15 per cent versus 13.8 per cent in Q1 of calendar year 2019 and 9 per cent in 2017 (full year). In comparison, total readership of any daily newspaper has reduced to 35.8 per cent

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