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There has been a major shift in for organic products, especially fruit and vegetables in the metropolitan cities as about 62% of metropolitans in high-income-group bracket buy organic, an increase of 95% in the last five years, according to a survey undertaken by the Associated Chambers of Commerce and Industry of India (Assocham).
The survey on 'Rising demand of Organic products in Metropolitan cities' is based on the response of 1,500 lead retailers selling non-organic and organic products.
"About 1,000 retailers cited that health and environment grounds are the main reasons for purchasing organic products by customer," the industry body stated in a press release .
Major metropolitan cities in which respondents were interviewed include Delhi-NCR, Mumbai, Cochin, Chennai, Hyderabad, Indore, Patna, Pune, Chandigarh and Dehradun.
“Organic farming is one of the fastest growing industries in the last year, thanks to higher disposable incomes, rising health consciousness level", Assocham secretary general, DS Rawat, said.
