Couples are redefining the ways of quintessential Indian wedding

With the perks of social media mentions, sponsored weddings are no longer a privilege earmarked for film stars

A year ago, while Hansika Chandiramani was getting her wedding mehendi applied, her guests were at a counter put up especially for the event. With bright lights and mirrors, the counter doubled as a studio where the guests could try on sunglasses, and then take them home as party favours. These glasses were sponsored by Scotland-based Mac V Eyewear, one of the many brands that backed Chandiramani’s wedding. 

For Chandiramani, the idea of getting the entire wedding sponsored started out as a joke with her fiancé (now husband), Gaurav Kumar. “The longer we thought about it, the more we liked how