Covid-19 is reshaping daily habits for the better, says new study

DIY, digital content consumption, home cooking here to stay. Health and safety key

A new study by media agency Lodestar UM, part of the IPG network, points to some lasting trends that have emerged due to the Covid-19 pandemic.

This includes the culture of do-it-yourself (DIY), digital content consumption, home cooking and the importance of staying in touch.

The study, findings of which have been shared with Business Standard, also speaks of how concerns around health and safety have grown over the last few months and will last well after the pandemic has left us.

Basically, Lodestar UM tracked social media conversations and what people were searching between March and July to put