Covid-19 lockdown: Jewellers reaching out to customers via online offers

Jewellers in Mumbai's largest gold market, Zaveri Bazar, will offer online jewellery sale on Akshaya Tritiya

Akshaya Tritiya, a day traditionally considered auspicious for purchase of gold, will be observed this year against the backdrop of the coronavirus pandemic (Covid-19) and a lockdown enforeced across the country to prevent the spread of infections.

This year's Akshaya Tritiya, which falls on April 26, will lack the usual shine as all jewellery shops will remain shut and there will be no counter sale for gold ornaments. But jewellers have found a new way to follow the tradition of Akshaya Tritiya — they are offering to their customers plans under which they could book gold ornaments online at today's price