As social media sites, mobile messaging applications and other web-based platforms emerge as avenues to lure investors, Sebi has enhanced surveillance to check fraudulent investment schemes being run through them.
The capital markets watchdog has come across numerous investment schemes being promoted through Facebook, Twitter, LinkedIn and WhatsApp, as also through dedicated websites and Internet groups.
While genuine investment schemes are also adopting such promotions, there are hundreds of suspected cases of fraudulent schemes that seek to lure investors with promise of huge returns, a senior official said.
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These include traditional businesses like retail, real estate and bullion, as also business ideas like movies, music albums, carbon credits and renewable energy, while guaranteed returns are being promised after eventual listing or break-even point of such ventures.
While Sebi is itself probing some of the cases, it has alerted other authorities about those not falling under its jurisdiction, sources said.
A need is also being felt to put in place a regulatory framework for 'crowdfunding', an emerging way for raising funds by pooling money from people through Internet, they added.
Crowdfunding is catching up fast globally among young entrepreneurs and some cases have come to light in India as well wherein individuals or small groups of people have raised funds for their ventures through such platforms.
However, there are no clear regulations as yet for such activities and therefore a need has been felt to put in place a regulatory framework if such platforms involve large amounts of money or issuance of securities. This will help check any money-laundering activity or other fraudulent acts in the name of 'crowdfunding', a senior official said.
Another official said that any crowdfunding involving sale of securities can be either regulated under Sebi's existing norms for Collective Investment Schemes or Alternative Investment Funds, or altogether new rules can be prepared depending on discussions among various stakeholders.
The issue needs to be discussed among various financial sector regulators and ministries, such as capital markets watchdog Sebi, banking regulator RBI, Finance Ministry and Corporate Affairs Ministry, before taking a call on who can be the nodal agency for such activities, he added.