Data tracker: Future consumers

By 2030, the global consumer universe is set to look dramatically different from the one we have today. Technology, urbanisation and economics will drive behavioural changes and open up new channels of access for consumers and brands. A study by Euromonitor International (The future consumer: Households by 2030) lays out the landscape

Single-person households will become a major consumption group  

• Over 2016–2030, single-person households will see faster growth than any other household type globally, 120 million new single person homes to be added 
• This demographic is being driven by younger singles exchanging relationships for careers and education and the