Data Tracker: The changing face of the beauty market

Globally, 60% of skincare product launches have a botanical/herbal positioning

Two reports point to significant changes in the market for beauty products, globally and in Asia. According to Euromonitor’s research, there is a shift towards premiumisation as consumers are becoming more selective about what goes into the making of their beauty products. And a report by global market research firm Mintel looks at Asian consumers and brand behaviour. 

• Premium beauty and personal care outperformed the mass segment in 2017, for the second consecutive year, growing at nearly 6% 
 

• China and the US are expected to contribute just over half of the $20 billion in premium